Purpose & Applications of Digital Signage
Digital Signage is a form of electronic display that shows information, advertising and other messages. Digital signs (such as LCD, LED, plasma displays, or projected images) can be found in public and private environments, such as retail stores and corporate buildings.
Advertising using digital signage is a form of out-of-home advertising in which content and messages are displayed on digital signs with a common goal of delivering targeted messages to specific locations at specific times. Digital signage can offer superior return on investment compared to temporary and/or promotional signs made from other substrates.
Digital signage is used for many different purposes:
- Information – examples include flight information in airports and wait-times for the next train.
- Advertising Related to the Location to Uplift Sales – examples include in-store promotions in a retail establishment.
- Advertising by Third Parties – examples include restaurant-based digital signage networks that sell advertising to local merchants/service providers and national advertisers.
- Enhanced Customer Experience – examples include digital signage in restaurant waiting areas to reduce perceived wait-time and recipe demonstrations in food stores.
- Influencing Customer Behaviour – examples include post office digital signage that directs patrons waiting in line to automated stamp machines and retail digital signage designed to direct customers to different areas of the store, increasing the time spent on the store premises (dwell time).
- Brand Building – stores where digital signage in video form is used as a part of the store decoration to build a story around the brand.
- Employee Education - stores where the digital signage circuit is used for educational purposes.
Digital Signage applications:
The digital advertising circuit and screens system are ideal for the following points of sale (POS):
- Real estate agencies
- Travel agencies
- Banks
- Retails
- Official government offices
- Car dealers
- Hypermarkets / Supermarkets
- Postal offices
- Fairs
- Hotels
- Pharmacies
- Public transport
The installation of the system is easy and does not require technical expertise. In addition, the digital exposition systems can be placed in all types of public facing points of sale.
- DDS promotes products and services during the 24 hours of the day
- DDS is ideal for promotional actions and increases sales effectiveness
- DDS provides information to the merchant on the client's preferences
- DDS reinforces the image of the brand and strengthens customer retention and loyalty
- DDS allows to show an updated and last minute information and on moving targets
- DDS facilitates the communication in several languages
- DDS reinforces the company’s CRM strategy
