Global Digital Out of Home Media Forecast 2011-2015
According to a new global forecast, digital out-of-home media (DOOH) remains among the fastest growing media in the world. The U.S. remained the largest global market, while China was the fastest growing. Technology and innovation continue to drive transformational change in global DOOH media, consumer media behavior and the marketing ecosystem, with strong prospects for sustained double digit growth for digital place-based networks, billboards & signage over the 2011-2015 forecast period. With continued global scale and increased adoption of integrated digital marketing strategies, this current research strongly suggests DOOH has the potential to create an unrivaled mass audience communications channel supporting the economic engines of both developed and emerging markets.
One reason the publisher likes the long term growth prospects for DOOH is because of its potential to reach, engage and influence an increasingly demanding, elusive and wireless connected mass consumer audience in 4 major global regions comprising 59% of the world's 6.8 billion population generating 74% of the world's $74.4 trillion in purchasing power? We're seeing just the tip of iceberg in DOOH spending long term.DOOH is one of the world's fastest growing media. While the rate of digital OOH growth has gone through a "gold rush" and the publisher predicted "shakeout" phase for two consecutive years, the report anticipates U.S. digital OOH spending will grow 15.1% to $2.07 billion in 2010, with worldwide spending up 16.3% to $6.47 billion, and is expected to expand another 16.7% in 2011.The Global Digital Out-of-Home Media Forecast 2010-2015 is the most comprehensive and respected source of strategic intelligence used by leading digital OOH operators, financial companies, brands and agencies, due to its breadth and depth of data and predictive analytics.
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Global Digital Signage revenues will double by 2016
Digital out-of-home will be one of the fastest-growing media around the world over the next five years, according to Magna Global's latest ad forecast, with a compounded annual growth rate of 15.2% from 2011-2016. That puts it behind just two other media -- the super-hot categories of online video, poised to grow at an average rate of 19.6% per year over the same period, and mobile, which will grow at an average rate of 19.4% per year.
Thus DO is expected to grow at a rate roughly three times the rate for the media business overall, which Magna sees growing at between 5%-5.5% from 2011-2016. DO will help drive the strong growth rate for the broader out-of-home advertising category in general, which Magna expects to grow 7.9% in 2011. From 2011-2016, total DO advertising revenues will double from $2.6 billion to $5.2 billion, while total out-of-home advertising revenues will increase 46.8% from $26.3 billion in 2011 to $38.6 billion.
Focusing on specific regions, Magna sees out-of-home revenues growing fastest in Asian countries including South Korea, India, China, and the Philippines -- but DO is just part of this upsurge. The same forecast expects conventional, static billboard, transit, and other kinds of traditional out-of-home to grow at an annual rate of 6.8% during this period. The increase in conventional billboard revenues is attributed to the proliferation of new advertising surfaces on the sides of buildings, as well as more sophisticated management of ad inventory on public transit systems.
Cinema advertising will be another strong growth area over the next couple years, according to Magna, which forecasts an 8.8% growth rate in 2011 followed by annual growth rates ranging from 8%-10% through 2016. In dollar terms, that means total (global) cinema ad revenues will grow from $2.6 billion in 2010 to $4.4 billion in 2016.
by Erik Sass
Courtesy of MediaPost
130 leading digital signage software packages
NetWorld Alliance lauched the Digital Signage Software Comparison Guide for 2011. It is a 75-page guide that details the capabilities of 130 digital signage software products. This guide is a must-have resource for anyone that deals with digital signage. The package includes an interactive application to help narrow down choices and support a benchmarking effort.
ADmira reckons the challenge of "picking the right digital signage software for any deployment is tricky and time-consuming". Hence the alternative of using the DooH Software Guide is a valid option. In addition, ADmira also believes the best option is to test a digital signage platform. Our partners in Spain and in other regions of the world have take advantage of this option with great ease and success. Our company philosophy of "openness & transparency" and CTO strongly believes and supports the principle of testing solutions prior to full scale implementation. Therefore the FREE test drive of ADmira will be available in 2011. Contact us if you are digital signage company or circuit owner that wishes to test an award winning digital signage platform.
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"A tested solution is the best way to make the right move in digital signage" |
ADmira Wins "Best Digital Signage Platform 2010"
Awarded at TOTAL MEDIA 2010 - Spain's leading digital signage fair
Madrid, Spain — ADmira, a Barcelona-based provider of digital signage software and services has been awarded TOTAL MEDIA's "Best Digital Signage" award. ADmira is once again the best and most unique Dynamic Digital Signage SaaS platform. Carlos Siva - CEO and founder of Admira received the award.
TOTALMEDIA is an international show devoted to digital signage, new media, mobile, and proximity marketing. The show is the first tradeshow specifically focused on the out-of-home digital advertising industry in Spain. TOTAL MEDIA was held at IFEMA, Feria de Madrid.
TOTALMEDIA is an international show devoted to digital signage, new media, mobile, and proximity marketing. The show is the first tradeshow specifically focused on the out-of-home digital advertising industry in Spain. TOTAL MEDIA was held at IFEMA, Feria de Madrid.
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| Carlos Silva CEO of ADmira proudly accepted the TOTAL MEDIA BEST DIGITAL SIGNAGE 2010 award |
Admiradn’s Web-enabled Software offers a broad range of functionality for the creation, publishing, and control of digital signage networks. Admiradn Suite is an application for the management, tracking, and monitoring of digital signage networks. Admira Suite is a collaborative environment that enables real-time Web access and supervision for each point on a network. Database and reporting functionalities are built in with support for embedded metatags. Admira Suite includes a range of dynamic templates—a Flash-based system that enables express messaging through a built-in content management system that includes text and media. Another template system enables the user to create a “smart template” that can be customized to include RSS feeds, Flash, movies, and custom playlists. Each template is tailored to the specific needs of the end-user. Admira Suite supports a wide range of codecs, including MPEG, AVI, HD, QuickTime, and Flash.
ADmira leads the supermarket digital signage sector in Spain
The SaaS Digital Signage platform of Admira Digital Networks has been selected as the new solution for Gros Mercat. The "platform" of digital signage has been further developed for booking, automatization of contents and content management purposes. The booking system of Gros Mercat will help the circuit managers and owners exploit the commercial side of the circuit. The deployment covers more than 200 players in the initial phase. The initial cross selling and informational capsules have achieved positive results in the first phase.
For more information : Alimarket (article in Spanish Specialised Media of the Distribution Sector - Spanish)
